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The vitamin Shoppe (formerly nutrition Shoppe Industries, Inc., stylized as theVitaminShoppe) is an American, New Jersey-founded retailer of nutritional supplements. It additionally operated 3 stores in Canada beneath the title VitaPath from January 2013 except March 2016. The manufacturer provides approximately eight,000 special SKUs of dietary supplements by means of its retail outlets and over 20,000 different SKUs of dietary supplements by means of its retail web sites.

In 2002, vitamin Shoppe Industries used to be offered to an affiliate of undergo Stearns merchant Banking, a exclusive equity unit of endure Stearns, for roughly $310 million. The enterprise made $751.5 million in net earnings in fiscal 2010 and has a market capitalization of over $1 billion.

The nutrition Shoppe held an preliminary public providing on October 26, 2009.

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The diet Shoppe's retail stores and online web sites carry a line of dietary supplements with supplementary strains, reminiscent of Mytrition, subsequent Step, ProBio Care, plnt and the Bodytech company of physical games dietary supplements. Furthermore to their own manufacturers, the enterprise consists of 0.33-celebration strains, together with legitimate and specialized lines.

A 2015 be trained, led by way of Dr. Pieter A. Cohen of Harvard, found that three supplements — JetFuel Superburn, JetFuel T-300 and MX-LS7 — offered at vitamin Shoppe contained BMPEA. In response, diet Shoppe removed these products from shelves since the defense of these dietary supplements were in question and may not agree to F.D.A. Regulations.