Loccitane.com was established in 1976 by Olivier Baussan with the reason to make an organization that celebrates and jam the customs of his local Provence. The organization name signifies "the Occitan lady [in Provence]".
The main Loccitane.com boutique opened in 1978 in Volx, a town in Provence. Baussan found a neglected cleanser production line in Manosque, another Provençal town, which he assumed control to fabricate vegetable-based cleansers utilizing conventional techniques. In the 1990s, Baussan sold a lion's share stake in the business to financial speculators to back extension. As their methodologies were incongruent, Baussan got himself barred from day by day administration and vital basic leadership.
In 1976, 23-year-old Olivier Baussan utilized steam refining to deliver crucial oil from wild rosemary and lavender which he sold at outside business sectors in his local Provence. Loccitane.com was named for the ladies of Occitania. This region existed amid the Middle Ages, crossing southern France, Spain and Italy. Occitan was the local dialect is still talked as a second dialect in a few zones of this district today.
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