Senior roles like SEO managers or directors can command salaries ranging from ₹7-18 lakhs or even higher in some cases. Search engines function like vast digital libraries that scan and catalog billions of web pages. Picture Google’s crawlers as librarians who explore the internet methodically to find and organize content. For example, some time ago I relaunched this list of SEO techniques.
Include the Target Keyword In Title Tags
When a user searches for “how to pair a JBL Bluetooth speaker” Google will present results from SEO Anomaly pages or videos that contain instructions of some kind. Below, you will find a brief overview of the four main types of SEO, along with their primary targets. Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.
What are search engines?
- On-page SEO involves optimizing the content and other elements within your website’s boundaries.
- Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results.
- Last up, you want to use your keyword in an H2 subheading, like this.
For example, if you type Simplilearn, the web pages for Simplilearn shows up organically because they are relevant to that keyword. However, you also need to make sure that the page load time is fast for the end-user. Google also takes into account other factors like how long someone stays on a website and the bounce rate (leaving the site after viewing only one page). Before you do anything with your website, the first thing you need to do is understand what keywords you want to rank for.
Similarly, the more engaging and effective content you have on your site, the more likely your visitors will be to spend some time on your website. Search engine giant, Google will never give away the exact algorithm they use to rank sites. You shouldn’t settle for low SERP rankings when you could be at the top. So for you to be found in organic search results, make sure that every page of your website is crawled. But whatever the format is, the content is always discovered by links.
Content length
SEM stands for Search Engine Marketing, which is just another way of saying search marketing. It’s a broad term that includes both SEO and PPC, all aiming to drive traffic to your site through organic (unpaid) and paid efforts. In simple terms, search marketing is about getting visibility and traffic from search engines using both paid and unpaid strategies. So the only way to get rewarding results from search engines like Google is to focus on creating quality content over quantity and give top priority to your users. That being said, keyword research is extremely important before creating any blog post. Keyword research is the process of finding words and phrases that people use in search engines like Google.